The "Ochify The Game Business Podcast," hosted by a game industry veteran, offers insights into the evolving game business. The second episode covers Steam's July 2025 rankings, noting multiplayer titles sell exceptionally well (e.g., Mage Arena #5) and the popularity of live-action "Doki-Doki" games in China (Love All Around 2 #9). Steam is described as a "democratic marketplace" where meeting customer expectations is paramount.

Insights from ChinaJoy 2025 highlighted AI as a dominant theme in game development and operations. Key seminars revealed:

• The Indian game market is projected to exceed $9.1 billion by 2029, dominated by mobile games (over 95% Android), with e-sports as a major revenue stream. Indian players prefer lightweight games with simple systems and small file sizes.
• South Korean publisher Super% achieves high success in hyper-casual games through a user-needs-driven, AI-integrated approach, with AI handling roughly 40% of their tasks in areas like data entry and marketing ROI prediction.

These discussions emphasize that the rules of the game business are changing, prioritizing innovation and smart strategies. The host also recommends trying Shanghai crawfish (xiaolongxia) as a culinary experience.