What if the best conditioner you’ve ever used also happened to be plastic free? In this episode, we talk with Kate and Jonathan Assaraf, the minds behind Dip– “an environmental awareness company parading around as a damn good personal care company.”

Dip isn’t just selling shampoo bars that last forever. They’re challenging what we’ve come to expect from capitalism, consumerism, and convenience culture. We talk about how they’re rewriting the rules (no paid influencers, no Amazon, no growth-for-growth’s-sake) and redefining what success looks like in business.

We also dive into the complexities of speaking to sustainability-minded customers and reaching beyond that niche, why they’ve chosen to invest in real-world refill stores over algorithm-chasing online strategies, and how they’re carving out space for small, local retail in a culture addicted to big-box convenience.

If you’ve ever wondered what it looks like to build a brand that prioritizes people and planet without sacrificing performance, this episode is your blueprint.