If you’ve ever wondered how automation and AI can actually make your life — and your business — simpler, this episode is for you. I sit down with Michael Buckbee, co-founder of Noahtoa, to talk about the real-world ways intelligent automation is becoming more accessible, even for those of us who aren’t tech experts. You’ll hear why Michael believes almost anyone can start using tools like ChatGPT and Claude for real productivity, from automating tedious tasks to making communication smoother at work.
You’ll find out:
How AI-powered automation is not just for coders — and where almost anyone can start.
Why giving your brand a clear voice (even as a creator or podcaster) will actually matter more as people start using AI agents for research.
The simple way Michael turned a fun side project into a business serving founders, marketers, and search professionals.
If you want fresh ideas on bringing automation into your workflow — or you’re just curious about how AI is already changing what people find about you or your business — give this one a listen.
Connect with Michael Buckbee
Website: https://wafris.org/
Twitter: https://x.com/wafrisorg
LinkedIn: https://www.linkedin.com/in/michaelbuckbee/
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Chapters
00:00 Intelligent Automation Month & Intro
00:52 Michael’s Accidental Startup Story
03:30 Core Lessons Across Industries
04:39 How Michael Uses AI for Workflow
06:38 Making Automation Accessible
09:15 Misconceptions About Automation
12:52 How to Start Automating Your Work
14:58 Unexpected Ways Non-Techies Use AI
18:18 Should You Care About Your Personal Brand in AI?
19:45 AI Search and Personal Branding Tips
21:08 How Brands Can Stand Out to AI Agents
24:09 Where to Find Michael & Closing Thoughts