Jon Pyzel sits down with the legendary Matt George, a writer, surfer, magazine publisher and storyteller. In this episode, they explore Matt's fascinating connection to the world of surfing, his "5 day rule" when writing biographies on some of surfing's most influential characters and his passion for storytelling. Discover the stories behind his book "In Deep with Matt George" and his unique perspective on surf culture. The discussion also highlights the evolution of surfboard design, the legacy of iconic surfers like Tom Curren, and the critical role of shapers in the surfing world, including a reflection on the current state of surfing and the importance of understanding one's equipment to achieve greatness. They also touch on the challenges of modern surfing culture and the need for deeper narratives beyond social media clips. Hashtags: #Surfing #MattGeorge #JonPyzel #SurfCulture #InDeepWithMattGeorge #Pyzelsurfboards #Objectsofobsession