**Objective Arete** is a call to action—a continuous quest to become better human beings. Join us as we learn from others, openly share our experiences, learn from failures and successes, and explore new ideas as we strive to positively impact society. Live life with purpose, embrace challenges, pursue excellence, and aim to become legendary.
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**Objective Arete** is a call to action—a continuous quest to become better human beings. Join us as we learn from others, openly share our experiences, learn from failures and successes, and explore new ideas as we strive to positively impact society. Live life with purpose, embrace challenges, pursue excellence, and aim to become legendary.
"I never lose, I win or I learn" - Nelson Mandela
From being a Special Forces Officer to starting a successful brewing company to being the CEO of Objective Arete, Greg has learned many of life's lessons through failure. When one views failure as a mechanism to become legendary, they can become legendary.
Objective Arete
**Objective Arete** is a call to action—a continuous quest to become better human beings. Join us as we learn from others, openly share our experiences, learn from failures and successes, and explore new ideas as we strive to positively impact society. Live life with purpose, embrace challenges, pursue excellence, and aim to become legendary.
