In this episode we sit down with Yinon, dev lead at Rise, a company at the forefront of digital advertising. Yinon walks us through the intricacies of AdTech, from real-time bidding and the role of cookies in programmatic advertising to the advanced data science techniques that drive personalization in today's digital landscape.
We delve into the technical challenges of delivering relevant ads in milliseconds, exploring the technologies and algorithms behind this lightning-fast decision-making process. Yinon sheds light on traffic segmentation, the use of Redis and local cache, and how Bloom Filters contribute to system performance.
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