
Part 3 of the conversation with Pippa Danzelman explores the evolving landscape of marketing in the age of AI, emphasising the importance of authenticity and human connection. We discusses the role of AI in enhancing marketing strategies while cautioning against over-reliance on technology. Hear about the significance of building strong relationships between sales and marketing teams, and the need for businesses to understand that not everyone in their audience will be found online, the value of nurturing relationships and community engagement in driving brand recognition.
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