In this conversation, Ade and Kush discuss various marketing campaigns and brand collaborations, focusing on Cadbury's recent viral campaign and its competition with Tony Chocoloney. They critique the effectiveness of celebrity endorsements, particularly Stormzy's partnership with McDonald's, and explore Hoka's community engagement strategy. The discussion also touches on the trend of brands crowdsourcing ideas from the public, questioning whether this practice is innovative or exploitative.Welcome to the Marketing & Culture Podcast------------------------------We started a podcast to represent a different aesthetic and perspective for the marketing expert - Join us as we look at how marketing is used by businesses, brands and creators we have a personal interest in - discussing whats happening right now in the world of marketing. OBALA Marketing We Help Businesses Grow, Manage and Engage Online Audiences---------------------If you’re looking to grow your online audience, create and deliver engaging marketing campaigns and understand marketing performance, we can help, so let’s have a chat! Contact us here: www.obala.uk📱Follow Us On Social:--------------------Instagram OBALA_Marketing: https://www.instagram.com/obala_marketingAde: https://instagram.com/ade_sov/ Kush: https://www.instagram.com/kaydotuTikTokwww.tiktok.com/@obalamarketingLinkedinAde: https://www.linkedin.com/in/ade-abiose-a-28450960/Kush: https://www.linkedin.com/in/kushdu/Newsletters: Get your regular dose of marketing advice and insights--------------------📈 Weekly Marketing Insights Directly To Your Inbox from Kush: https://kurrent.substack.com--------------------🎥 Bi-Weekly marketing reviews, case studies and insights from Ade: https://shareofvoice14.substack.com--------------------