In this conversation, Kush and Ade discuss the evolution of Nike as a brand, particularly in relation to its collaborations with Jordan and the impact of consultants on its direction. He highlights the over saturation of Jordan products and the shift towards casual ism in fashion, emphasizing the need for Nike to innovate and adapt to changing consumer preferences. The discussion also touches on the competitive landscape with Adidas and New Balance, and the importance of maintaining brand identity amidst external pressures.-----------------------------We started a podcast to represent a different aesthetic and perspective for the marketing expert - Join us as we look at how marketing is used by businesses, brands and creators we have a personal interest in - discussing whats happening right now in the world of marketing. OBALA Marketing We Help Businesses Grow, Manage and Engage Online Audiences---------------------If you’re looking to grow your online audience, create and deliver engaging marketing campaigns and understand marketing performance, we can help, so let’s have a chat!Contact us here: www.obala.uk📱Follow Us On Social:--------------------Instagram OBALA_Marketing: / obala_marketing Ade: / ade_sov Kush: / kaydotu TikTok www.tiktok.com/@obalamarketingLinkedinAde: / ade-abiose-a-28450960 Kush: / kushdu Newsletters: Get your regular dose of marketing advice and insights--------------------📈 Weekly Marketing Insights Directly To Your Inbox from Kush: https://kurrent.substack.com--------------------🎥 Bi-Weekly marketing reviews, case studies and insights from Ade: https://shareofvoice14.substack.com