Join on NXT on Strategy as we explore the remarkable journey of Dollar Shave Club, a startup that shook the razor industry with a small budget and a bold, humorous marketing strategy. Discover how founder Michael Dubin leveraged a $4,500 video to challenge industry giants like Gillette, offering a straightforward, affordable solution to consumer pain points, and building a relatable brand experience that went viral. Learn the powerful strategies behind their rise to success and eventual acquisition by Unilever for $1 billion.