Welcome to NXT on Strategy, the daily podcast where we delve into the dynamic strategies propelling the success of world-leading businesses. In today's episode, we explore Samsung's remarkable transformation from a company often viewed as Apple's imitator to a pioneering tech leader. Discover the bold strategies and substantial investments in R&D that powered Samsung's innovation, allowing it to capture market share and establish itself as a key supplier to its rival, Apple. Tune in to learn how Samsung's dual approach—balancing competitive imitation with rapid innovation—challenged industry norms and led to its unprecedented growth.