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EP #13 The BCG Matrix Explained: How to Manage Cash Cows, Dogs, Stars & Question Marks
NXT on Strategy
6 minutes 19 seconds
3 months ago
EP #13 The BCG Matrix Explained: How to Manage Cash Cows, Dogs, Stars & Question Marks
In this episode, we break down the BCG Matrix—a classic business tool that helps companies understand where their products or units stand. Learn what Cash Cows, Dogs, Stars, and Question Marks really mean, and how this framework guides smart resource allocation and strategic focus. Whether you’re managing a startup or a global brand, this simple model can help you decide where to invest, grow, or cut losses for long-term success.
