Julie Smith, Practice Manager for Harper and Company CPAs Plus, serial entrepreneur, and co-host of the podcast Empowering Entrepreneurs, shares insights on running a successful CPA advisory firm and the role branding and marketing play. She emphasizes the need for CPA firms to get paid for their expertise and to define their brand and target market. Julie discusses the role of marketing in educating clients about the firm's brand and services and highlights the importance of internal marketing to align the team and create a consistent message. Listen in as Julie shares shortcuts and inspiration for firms to continuously innovate and evolve.