Being able to confidently anticipate and handle objections is critical when it comes to closing new business. Salespeople are trained in this, but most accountants are not.

Today, Brad and Janel talk about the secrets to successfully overcoming the objection to price. With over 30 years selling professionally, Janel shares key strategies for navigating the topic of price. After all- as an accountant, you should be an investment to a business owner's bottom line...not an expense.

For accountants who want to sell more monthly services- whether outsourced CFO, CAAS, or advisory services- this is a must listen!