A Transformative Book Every CPA and Accountant Should Read

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Numbers Don't Lie: Marketing Insights for Accountants

Cajabra

21 episodes

1 day ago

Numbers Don't Lie is hosted by Co-Founders of Cajabra Marketing for Accountants, Janel Sykora and Brad Pinzur. Experts in marketing and sales with a passion for helping accountants sell high value services beyond compliance, Brad and Janel tackle all things sales and marketing for accounting firms. They share their knowledge and expertise as well as interviews with business owner guests who offer insight about what business owners want and are willing pay for when it comes to outsourced CFO, CAS, and business advisory services.

Marketing

Business

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All content for Numbers Don't Lie: Marketing Insights for Accountants is the property of Cajabra and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

Marketing

Business

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A Transformative Book Every CPA and Accountant Should Read

Numbers Don't Lie: Marketing Insights for Accountants

24 minutes 41 seconds

9 months ago

A Transformative Book Every CPA and Accountant Should Read

Janel and Brad discuss the newly released book by Blair Enns called The Four Conversations and why it is a "must read" for any accountant who wants to be seen as an investment rather than just another expense.

Learn about the Lead Generation Ladder and what it means for you in 2025, how to automate sales and marketing, and how to build a platform to establish your expertise with prospects before they even have an initial conversation with you.