What happens when cutting-edge AI meets customer experience in some of the world’s most highly regulated industries? In this episode, we sit down with Sarah York, Chief Experience Officer and Fractional CMO, to unpack how AI is reshaping the way companies connect with their customers from startups to established enterprises. Sarah shares how data-driven insights and automation can elevate the customer journey without losing the human touch. We explore how brands like Chewy use personalizatio...
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What happens when cutting-edge AI meets customer experience in some of the world’s most highly regulated industries? In this episode, we sit down with Sarah York, Chief Experience Officer and Fractional CMO, to unpack how AI is reshaping the way companies connect with their customers from startups to established enterprises. Sarah shares how data-driven insights and automation can elevate the customer journey without losing the human touch. We explore how brands like Chewy use personalizatio...
Building a Cultural Brand: Lessons from Adidas to Lucchese
Numbers and Narratives
38 minutes
7 months ago
Building a Cultural Brand: Lessons from Adidas to Lucchese
In this enlightening episode of Numbers and Narratives, hosts Ibby Syed and Sean Collins engage in a riveting discussion with Austin Ripmaster, Chief Creative Officer and VP of Brand at Lucchese Bootmaker. Ripmaster offers listeners an exclusive behind-the-scenes look at how a 142-year-old American icon maintains its relevance and expands its customer base while staying true to its roots. From the challenges of transitioning to a direct-to-consumer model to the intricacies of luxury brand pos...
Numbers and Narratives
What happens when cutting-edge AI meets customer experience in some of the world’s most highly regulated industries? In this episode, we sit down with Sarah York, Chief Experience Officer and Fractional CMO, to unpack how AI is reshaping the way companies connect with their customers from startups to established enterprises. Sarah shares how data-driven insights and automation can elevate the customer journey without losing the human touch. We explore how brands like Chewy use personalizatio...
