Are you leading a community-based nonprofit or ministry and feeling a bit alone? Well, you are NOT alone! NPLocal exists to support you in your journey as a nonprofit leader in short, easily digested (approximately 20 minute) conversations. Join renowned podcaster Jason Cass and nonprofit veteran and consultant Scott Niermann for wide-ranging discussions that will encourage, educate, and remind you that we're all in this together. Topics range from managing your board and fundraising to unique insights into the nonprofit sector as a whole, and will include interesting and influential expert guests from time to time.
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Are you leading a community-based nonprofit or ministry and feeling a bit alone? Well, you are NOT alone! NPLocal exists to support you in your journey as a nonprofit leader in short, easily digested (approximately 20 minute) conversations. Join renowned podcaster Jason Cass and nonprofit veteran and consultant Scott Niermann for wide-ranging discussions that will encourage, educate, and remind you that we're all in this together. Topics range from managing your board and fundraising to unique insights into the nonprofit sector as a whole, and will include interesting and influential expert guests from time to time.
The Fundraising Cycle: Tips for Managing the Process
NP Local
25 minutes
2 years ago
The Fundraising Cycle: Tips for Managing the Process
In this episode of the NP Local podcast, Jason Cass and Scott Niermann discuss the well-known "Fundraising Cycle" - six steps to facilitate donor engagement. Variations of this model exist, but the principles remain the same. Join us as we explore the stages of donor engagement in the fund development process.
Episode Highlights:
Scott discusses the first two stages of the fundraising cycle which are identifying a prospect, and qualifying potential donors. (3:58)
Scott mentions that the third stage is cultivating relationships with potential donors, including inviting them to events and sending them mail to prepare them for solicitation. (7:17)
Scott discusses the solicitation stage of fundraising, and how research and outreach can help with major gifts. (12:19)
Jason discusses the importance of having multiple marketing tactics to reach different types of clients, and how outsourcing and technology can help with e-newsletters and online donations. (14:05)
Scott explains how to segment donor bases based on their giving levels and how to steward them differently. (18:55)
Scott discusses the importance of stewardship in fundraising, including spending the money ethically and meeting the donors' expectations. (20:17)
Jason mentions the Directors and Officers' coverage in protecting nonprofit organizations from lawsuits due to wrongful acts. (22:18)
Scott advises prioritizing time and doing things properly, particularly with top donors, to cultivate, recognize, and steward them, as it can result in bigger and more frequent gifts. (23:36)
Key Quotes:
“Routines though, are one of the keys to success because routines create consistency and consistency creates success.” - Jason Cass
“Prioritize your time and do things properly, particularly with your top donors. You've always got special events and mailings that you can do for those lower down the levels. But, try to do it properly with your top-tier supporters and you will be amazed at the results.” - Scott Niermann
Resources Mentioned:
NonProfitPRO: What Is the Fundraising Cycle?
Freewill: What nonprofits need to know about the 6 stages of the fundraising cycle
Reach out to Jason Cass
Reach out to Scott Niermann - Scott can assist with church, nonprofit, and commercial insurance in Tennessee and Georgia.
The Insurance Alliance serves organizations in Illinois, Missouri, Indiana, Kentucky, and Wisconsin.
Niermann Coaching and Consulting
NP Local Podcast
NP Local
Are you leading a community-based nonprofit or ministry and feeling a bit alone? Well, you are NOT alone! NPLocal exists to support you in your journey as a nonprofit leader in short, easily digested (approximately 20 minute) conversations. Join renowned podcaster Jason Cass and nonprofit veteran and consultant Scott Niermann for wide-ranging discussions that will encourage, educate, and remind you that we're all in this together. Topics range from managing your board and fundraising to unique insights into the nonprofit sector as a whole, and will include interesting and influential expert guests from time to time.
