Do people actually know what your brand stands for? Or is it too complicated...?

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Now, that’s what I call Business.

Brianne West

31 episodes

5 days ago

If you want to build a business that changes the world, this is the podcast for you. Join Brianne West, entrepreneur and founder of Ethique, as she embarks on building Incrediballs, her newest startup. Come behind the scenes into building another global company, whilst she shows you how to build a successful, purpose-led business. How do you get investment? How do you start exporting? Is it normal to be this stressed? And how do you build a brand people love? Listen in, because the only way we will change the world, is by changing the way we do business. (And yes, it's still profitable.)

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Entrepreneurship

All content for Now, that’s what I call Business. is the property of Brianne West and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.

If you want to build a business that changes the world, this is the podcast for you. Join Brianne West, entrepreneur and founder of Ethique, as she embarks on building Incrediballs, her newest startup. Come behind the scenes into building another global company, whilst she shows you how to build a successful, purpose-led business. How do you get investment? How do you start exporting? Is it normal to be this stressed? And how do you build a brand people love? Listen in, because the only way we will change the world, is by changing the way we do business. (And yes, it's still profitable.)

Show more...

Entrepreneurship

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Do people actually know what your brand stands for? Or is it too complicated...?

Now, that’s what I call Business.

23 minutes 41 seconds

2 years ago

Do people actually know what your brand stands for? Or is it too complicated...?

One of my favourite topics is branding right - it's so creative and exciting and fun... and it can be a total nightmare that screws up your entire business.

But fear not, I'm breaking down how to simplify your branding, because complex brand ideas make life harder.

In this episode, I spotlight some unforgettable branding mishaps and their costly consequences. And they were done by the biggest brands. I also spotlight some entrepreneurs like Simran Kaur (Girls that Invest), Kendall Flutey (Banqer) and Brooke Roberts (Sharesies) who are absolutely nailing their branding in Aotearoa and it's taking their brands global. Let's walk step by step how to create clarity in your brand's core messaging, ensuring it's crystal clear and most importantly, that it resonates with your audience. So, if you want to avoid a $1.4 billion dollar mistake, join me, Brianne West, as we explore the intricacies of brand communication.

Snapple Story: https://hbr.org/2002/01/how-snapple-got-its-juice-back

Featuring:

Girlsthatinvest.com

Banqer.co

Sharesies.com Brianne: www.briannewest.com https://www.instagram.com/briannemwest/ https://www.tiktok.com/@briannemwest https://www.youtube.com/@briannemwest Incrediballs: incrediballs.com https://www.instagram.com/incrediballsdrinks/ https://www.tiktok.com/@incrediballsdrinks Business, but Better (the FREE education hub for founders & entrepreneurs): www.businessbutbetter.co https://www.tiktok.com/@businessbutbetter https://www.instagram.com/businessbutbetter/ Our sister podcast is called 'Now, That's What I Call Green'.