Have you ever been curious about working for a Japanese company but felt discouraged by stories of long hours, low pay, rigid hierarchies, and mandatory social drinking? If so, this episode is for you. Our guest, Alvin Tan, dives into his controversial Medium article, "Why More Foreigners in Japan Should Work for Japanese Companies: Six Reasons to Consider It." The article sparked a firestorm online, generating nearly 100 negative comments on social media, with many Japan experts calling work...
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Have you ever been curious about working for a Japanese company but felt discouraged by stories of long hours, low pay, rigid hierarchies, and mandatory social drinking? If so, this episode is for you. Our guest, Alvin Tan, dives into his controversial Medium article, "Why More Foreigners in Japan Should Work for Japanese Companies: Six Reasons to Consider It." The article sparked a firestorm online, generating nearly 100 negative comments on social media, with many Japan experts calling work...
Deanna Elstrom: Japan Consumer Insights Specialist
Now and Zen Japan
39 minutes
2 years ago
Deanna Elstrom: Japan Consumer Insights Specialist
Deanna Elstrom is a veteran brand marketer, brand strategist, and consumer insights specialist. She started her own consulting business, Somi Insights, three years ago where she combines her love of branding with a fascination of how culture influences human behavior. The Japanese consumer is a key area of Deanna's expertise where she led two major agencies before starting Somi Insights. We discuss the the Japanese name "Somi" which she coined, we learn the big difference between "insig...
Now and Zen Japan
Have you ever been curious about working for a Japanese company but felt discouraged by stories of long hours, low pay, rigid hierarchies, and mandatory social drinking? If so, this episode is for you. Our guest, Alvin Tan, dives into his controversial Medium article, "Why More Foreigners in Japan Should Work for Japanese Companies: Six Reasons to Consider It." The article sparked a firestorm online, generating nearly 100 negative comments on social media, with many Japan experts calling work...
