In this episode of NousCast we head inside Canada’s Queen’s University, which had bold ambitions for the way it connected with the hundreds of thousands of alumni listed in its database. Along the way we'll hear about how Nous supported Queen's to segment the database on criteria beyond just demographics, used human-centred design to understand what resonated with alumni, and used journey maps to chart a better way to connect. In this episode we speak to Scott Anderson, the Executive Director of Marketing, Communications and Donor Relations in the Office of Advancement at Queen’s University, and Tess Lawley, the Nous Director who led the project.