Melvin from PropertyLimBrothers dives into the pre-catalyst opportunity framework—an approach that identifies growth zones before catalysts are fully realised. Using examples from project performances in Lentor and Bayshore, Melvin analyses how early developments around future MRT lines or major townships can offer strategic entry points before prices are driven by demand.   The discussion also introduces the concept of the double catalyst PSF push—a scenario where both new launches and resale properties experience a price acceleration due to surrounding transformation. Key distinctions between freehold resale and 99-year leasehold new launches are examined through buyer psychology, lease decay, and audience size, highlighting why quantum and PSF play different roles depending on the property’s profile.If you’re evaluating growth potential in URA-marked areas or considering how to time your entry for future resale gains, this episode offers grounded perspectives.   0:00 - Intro1:18 - Introduction to Pre-Catalyst Opportunity1:38 - Why Springleaf Residence Did Well2:01 - FIrst Mover - Lentor & Springleaf2:27 - First Mover Example - The Sail @ Marina Bay3:11 - Bayshore Master Plan4:26 - First Bayshore New Launch Plot5:04- Demarcation of Bayshore6:02 - Key Difference of Bayshore Demarcation6:40 - Pricing Benchmark for Bayshore8:44 - Freehold vs 99-year9:43 - Double Catalyst Appreciation Push10:56 - Identifying Features for a Property That Fulfils the Criteria11:19 - Why Is Buyer Audience Important12:25 - Audience Size13:10 - Recap