In this episode of NOTG, Melvin, Joan, and George from PropertyLimBrothers examine the URA Master Plan 2025 and its strategic implications across Singapore's evolving property zones. They break down critical updates in transformation areas like Bukit Timah's T City, Greater One-North, Newton-Patterson, and River Valley, while drawing tactical contrasts between 99-year leaseholds and freehold developments in CCR zones.   They also discuss the role of MRT connectivity in redefining fringe area value, analyse how developers are using quantum play and harmonisation to compete, and share perspectives on how identity corridors may shape urban culture. The conversation looks closely at how planning for infrastructure, density, and amenities intersect with MOAT Analysis and pricing disparity frameworks to guide smarter property journeys.   If you’re planning your next move or evaluating long-term strategy, this episode offers grounded perspectives you won’t want to miss.   00:00 Intro01:28 URA Masterplan change02:11 Identity Corridors03:46 Inner Ring04:40 George's father-in-law broke his hip06:05 Bukit Timah Turf City09:40 2025-2026 five year cycle11:10 Favourite CCR new launch15:33 3 classes of properties in CCR18:50 Melvin's favourite BBQ restaurant is gone19:20 Zyon Grand project23:30 Rivergate one of the best projects25:48 2030 Market in 99-year CCR projects27:17 Hitting a new quantum36:56 Greater One-North37:39 Newton & Paterson39:04 Defu41:13 Bukit Timah Turf City 15K - 20K private & public homes44:20 Bayshore Drive & Keppel Golf Course site49:28 Bishan Town Centre50:05 Mt Pleasant50:59 Tiong Bahru MRT station51:29 Riveria Punggol area51:59 More residential sites at Kallang road54:22 Tanjong Rhu & Guillemard Road56:12 Pasir Ris58:05 Telok Blangah58:25 Haw Par Villa58:40 Which area to buy?1:01:40 Pearl's Hill1:02:22 MRT line rankings1:02:58 Changi Airport Terminal 51:03:39 New cycling bridges1:04:15 URA exhibition1:08:55 Final thoughts1:12:32 Outtakes