When Aiken Chia former company infamously broke up, he also lost the platform he spent years building. No channel, no team, zero subscribers—just the weight of starting over from scratch. But right when everything felt like it was falling apart, one unexpected brand deal came through—and became the catalyst for a complete reinvention.   In this episode of NOTG, Melvin Lim, Co-Founder and CEO of PropertyLimBrothers, sits down with Aiken to uncover his untold story behind that pivotal moment, how a Tokyo trip reignited his passion, and why he is now able to prioritise purpose over profit. Learn about the realities of surviving and thriving as a content creator in Singapore.   00:00 Introduction01:15 Content creator economy04:40 Not giving up on your dream06:41 Learning to spend money12:11 Content creator profit margin14:41 AI content creators takeover16:40 Target audience18:50 Standing out in the content creating space20:00 Monetisation from zero followers25:01 Starting a talent management company26:56 Social media platform of choice32:33 Being a content creator in your 40s34:45 Algorithm vs Doing things you like38:20 Giving up being a content creator42:33 Managing the team48:28 If Aiken Chia have a journal52:21 What job will Aiken Chia take if he quits being a content creator?56:40 Starting a new business58:04 What is one goal Aiken Chia set for himself?59:30 Closing59:55 Outtakes