Scott Wilson is a New Zealand-based digital marketing strategist and expert and the founder of Digital Influence, a Christchurch-based marketing agency in New Zealand.
Episode Sponsor:
@academyex https://shorturl.at/JLutF
He explains:
◽️ How sending this item helped grab attention of high-ticket clients every time
◽️ Why most digital agencies are selling you the wrong thing, and how to spot it
◽️ What’s possibly going to be hot in marketing in 2-3 years time
◽️ What it takes to build a digital marketing company from scratch
Timestamps:
00:00 – Intro
00:30 – Why In-Person Marketing Still Works in 2025
01:25 – How to Know If Your Business Idea Will Work
03:34 – How to Find a Gap in the Digital Marketing Industry
06:50 – How Scott Got Clients by Hosting Free Seminars
07:54 – Why You Shouldn’t Wait to Be Perfect Before Starting
09:23 – Best Video Script for Personal Branding and Trust
10:26 – The Simplest Video Script That Works Every Time
12:31 – Why Spending on Ads Early Helps Your Business
13:52 – The Core Formula for Consistent Marketing Results
15:15 – Creating Your Ideal Customer Avatar (Colin & Claire)
17:43 – Turning Customer Pain Points Into Content
20:30 – Don’t Build a Fancy Website First – Do This Instead
21:42 – Shy Entrepreneurs? Join Toastmasters to Build Confidence
24:47 – Teach Only What You’ve Done to Build Authority
27:25 – How Conversations at Events Can Turn Into Clients
28:59 - AD
30:09 – Red Flags: How to Spot Bad Clients Early
32:17 – Signs a Client Isn’t Ready or a Good Fit
33:25 – How to Qualify Clients Who Want to Win
35:42 – How to Price a Strategy Session at $499
36:44 – What Happens in a High-Value Strategy Session
41:51 – Genius Direct Mail: Sending Hammers to Get Clients
44:16 – Why the Hammer Campaign Worked So Well
45:21 – Using Reciprocity to Increase Your Marketing ROI
47:39 – Why Face-to-Face Events Will Dominate in 2025
49:19 – Building a Product Ladder: Free to High-Ticket Offers
51:47 – Why the Word ‘Audit’ Doesn’t Work in Sales Offers
53:33 – What’s Inside a 45-Page Marketing Strategy Report
55:57 – Hiring Mistakes: Lessons from My First Employee
58:08 – Biggest Mistakes I Made as a Marketing Founder
1:02:03 – If I Lost Everything, Here’s How I’d Rebuild
1:04:00 – Start With This: Talk to the Market First
Follow Scott:
https://www.linkedin.com/in/scottwilson10x/
Follow me:
linkin.bio/minaamso
Listen on:
Apple podcast: https://shorturl.at/UkJ8v
Spotify: https://shorturl.at/YW7bX
Watch episodes:
https://youtube.com/playlist?list=PLV02UOsnqLn4F2Ekrg_xUFvnl-tStCh14&si=C0j5h87OrmIcStUK
Episode Sponsor:
@academyex https://shorturl.at/JLutF
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