Natalie Ferguson paid $100K at 23 to escape a controlling relationship - then used that experience to build a customer research framework that validated a billion-dollar investment platform. This is her exact process.
She has a gift of finding and solving complex problems. She helped change the financial habits of nearly 200,000 customers with her last startup, Hatch. Now, she’s focused on the gender leadership gap with Powrsuit, a career accelerator for women at every stage.
Episode Partner
AcademyEx: https://academyex.com/courses/master/master-of-technological-futures
Time Stamps
0:00 – introduction Natalie Ferguson, Entrepreneur & Power Suit Founder
2:00 – the problem New Zealanders and money mindset
4:30 – natalie’s personal story Overcoming financial control
8:00 – early entrepreneurship Starting a web design business
10:30 – family influence Entrepreneurial mindset from childhood
13:00 – the hatch journey Solving money control issues
16:00 – research & customer discovery Framework for startups
20:00 – gender wealth gap Launching Power Suit
24:00 – mindset barriers Women and money myths
28:00 – product development Testing multiple solutions
32:00 – early adopters Identifying target market for Hatch & Power Suit
36:00 – b2b vs b2c sales Lessons learned
40:00 – sales skills for entrepreneurs Overcoming fear of rejection
44:00 – newsletters Business growth & research
48:00 – podcasting Building community & brand awareness
52:00 – linkedin & events Customer acquisition strategies
56:00 – measuring impact Tracking professional development outcomes
1:00:00 – overcoming objections Budget, time, and gender issues
1:04:00 – mistakes & lessons Failing fast and bold moves
1:08:00 – bootstrapping vs funding Business growth decisions
1:12:00 – the power of co-founders Building a strong partnership
1:15:00 – final advice How to connect with Power Suit
Follow Natalie
https://powrsuit.com/
Follow me:
linkin.bio/minaamso
Watch the episode on YouTube: (for spotify and apple only) https://www.youtube.com/@NotesFromTheExecutivePodcast
Listen on:
Apple podcast: https://shorturl.at/UkJ8v
Spotify: https://shorturl.at/nRz5Z
Podcast Partner: AcademyEx https://academyex.com/courses/master/master-of-technological-futures
