From a Tiny Room to Supplying Every Hospital in NZ!

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Notes From The Executive Podcast with Mina Amso

Mina Amso

103 episodes

2 days ago

I tell the incredible stories behind the business success of the movers and shakers of local world - New Zealand. The business thinkers, CEOs, founders, creatives, disruptors and doers who are reshaping industries and rewriting the rules. Unscripted. Unedited. You will learn the lessons, failures, mindset, philosophies and practical actionable know-how on how they did it to get ahead. So you can think bigger and differently and achieve more success in business and life. Hosted by Founder & Host Mina Amso.

Entrepreneurship

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Entrepreneurship

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From a Tiny Room to Supplying Every Hospital in NZ!

Notes From The Executive Podcast with Mina Amso

1 hour 2 minutes 2 seconds

4 months ago

From a Tiny Room to Supplying Every Hospital in NZ!

Samantha Nichols is the Sales Director of a specialist medical equipment company called Sheffmed NZ, an exclusive first-time interview with this family-run business, going behind the scenes to find out their quiet success.Sheffmed NZ is a medical and surgical equipment company that just celebrated 25 years, a quarter of a century! Their business story has never been told on screen and it's pretty inspiring!00:00 - Intro02:04 - How Samantha Started in Accounting and Sales05:15 - Challenges of Running a Close Family Business08:30 - Why Versatility Matters in Small Business Success11:12 - How to Deliver Outstanding Customer Service in a Niche Market14:50 - Importance of Quality Products in Building Brand Trust18:27 - The Role of Marketing Strategy in Business Growth21:33 - How Education Shapes Entrepreneurial Thinking24:46 - Managing Sales and Operations as a Female Business Leader28:05 - How to Negotiate Better in Family-Owned Businesses31:20 - Dealing with Tariffs and Trade Barriers in Local Markets35:02 - Samantha’s Advice for Women Entering Family Business38:40 - Lessons Learned from Generational Business Ownership42:18 - Future Business Goals and Expanding Market Reach45:55 - How to Build Strong Business Relationships in New Zealand49:34 - Final Thoughts on Business Resilience and Vision52:20 - Thank You and Outro from Samantha NichollsEpisode Sponsor:www.podcastguest.co.nzFollow Samanthahttps://sheffmed.co.nz/Follow me: linkin.bio/minaamsoWatch:

YouTube: https://www.youtube.com/watch?v=J8ieDujoPF0