These texts, presented as a three-part series, argue that the decline of traditional cinema attendance is not simply due to technological shifts or changing audience preferences, but rather a complex interplay of systemic failures within the industry and profound psychological changes in audiences. The author contends that the physical cinema experience has lost its distinctive appeal, exacerbated by shortened release windows that favour streaming and outdated marketing strategies. Part two explores how audiences have been conditioned to devalue the shared, focused experience of cinema, losing the sense of anticipation, struggling with too much choice, and finding it difficult to enter a state of immersive "flow" due to digital distractions. Finally, the author proposes a radical reimagining of cinemas as "cultural gyms," spaces designed to build "cultural fitness" through curated programming, reformed distribution models, and fostering a sense of identity and community around the act of collectively engaging with complex narratives.

https://www.thatfinalscene.com/p/the-death-of-cinema-and-how-to-bring