In this episode, we discuss the psychology behind marketing, emphasizing the importance of capturing and retaining attention through emotion-driven storytelling. Drawing inspiration from Pixar and Akira Kurosawa, we explore how to create memorable campaigns through visual storytelling, simplifying messages and building trust with your audience. Karla Estoesta, Marketing Coordinator at Midnight Marketing, specializes in blending psychology with storytelling to build emotionally resonant brands and marketing campaigns. What you'll learn: - Show don't tell storytelling methods. - How brand avatars can flexibly illustrate your brand storytelling. - Understanding how memory is stored to bridge the gap between attention and retention.