Jake Karls is the co-founder and Chief Rainmaker of Midday Squares, a chocolate brand, that’s shaking up the $140B chocolate industry.
Jake shares how Mid-Day Squares is growing a $100M brand by embracing the power of storytelling, vulnerability, and authenticity, sharing their behind the scenes story of entrepreneurial drama.
Timestamps: (0:00) - Intro
(1:45) - The future of marketing
(4:44)- The founding story of Mid-Day Squares
(7:44) - $140 billion chocolate industry, growth in saturated market
(9:40) - The power of authenticity and vulnerability
(12:45) - Reality TV Show storytelling, Shark Tank, The Kardashians & Hollywood
(14:55) - Overcoming burnout
(17:46) - ‘Therapy saved our partnership’
(19:33) - There’s no great story without conflict
(21:44) - Positive momentum & compounding action
(23:44) - ‘failure is a privilege’
(25:00) - Does your story evoke emotion?
(27:00) - Over 50 million organic content views
(28:55) - Curiosity, how can we be better storytellers?
(30:00) - The ground game, building true community
(33:23) - Sam Walton built Walmart by SHOWING UP
(35:30) - What the hell is a Chief Rainmaker?
(37:35) - ‘I was a horrible manager’
(38:38) - Scaling to $100 million
(40:44) - Advice to listeners overcoming fear
(41:47) - ‘LinkedIn is a playground for opportunities’
(43:30) - 'Being myself is my greatest superpower'
(45:04) - Outro
Connect with Jake and Mid-Day Squares:
https://www.instagram.com/jakekarls_/
https://www.linkedin.com/in/jake-karls-653106ba/
https://www.instagram.com/middaysquares/
https://www.tiktok.com/ @middaysquares
Follow Not Your Story:
https://www.instagram.com/nys_podcast/
https://www.linkedin.com/showcase/not-your-story-nys/
https://www.linkedin.com/in/rory-nolan-a89a1ab5/
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Want to level up your marketing?https://linktr.ee/midnight.marketing
