How do you rewire your brain for success?

Katelyn Good, a world championship ice skater turned world-class marketer shares the visualization tools she took from elite performance on the ice into rebuilding her identity and succeeding as a bold marketer and elite mental performance coach.

Learn how to silence negative self-talk, push beyond your fear zone, and activate your alter ego to unlock your full potential and reach elite performance.

(00:00) Intro

(01:20) Kate’s origin story: rebuilding identity

(03:38) Alter-ego & the power of visualization

(10:27) Neutral self-talk & mental reps

(17:51) Overcoming negative self-talk

(21:00) The buffalo mindset: confronting the fear zone

(24:59) Transition from athlete to marketer

(27:28) Behind the Lightspeed IPO success story

(30:00) Playbook for GTM product launch strategy

(41:11) Hiring & leading high-performing marketing teams

(42:44) Visualization for marketers: how to use it to win

(51:10) Mental reps & creating an ad campaign in your mind

(56:14) Bold B2B marketing, shaking up legacy industries

(1:03:57) Building iconic brands: experiments & risk

(1:08:30) One simple visualization exercise to start today

(1:10:11) Advice to her younger self & definition of happiness

(1:11:13) Final reflections / outro

Follow Katelyn & Discuss your Mental Performance / Marketing Goals:

https://www.linkedin.com/in/katelyn-good/

https://calendly.com/good-chat/30-

minhttps://www.instagram.com/kate__good

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