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Not So CEO Talkshow
Not So CEO
26 episodes
2 days ago
For the creatives in the space with style and grace, The Not So CEO Talkshow is from desk of CBO and Founder of The Idea Girl, Brittany Antoinette, who shares her trials and triumphs from freelancer to founder in the Concrete Jungle. Through guest interviews to bite-sized branding lessons; we cover all bases when it comes to aligning our lives spiritually, physically, and professionally for a new era of multi-hyphenate Not So CEOs.
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Business
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All content for Not So CEO Talkshow is the property of Not So CEO and is served directly from their servers with no modification, redirects, or rehosting. The podcast is not affiliated with or endorsed by Podjoint in any way.
For the creatives in the space with style and grace, The Not So CEO Talkshow is from desk of CBO and Founder of The Idea Girl, Brittany Antoinette, who shares her trials and triumphs from freelancer to founder in the Concrete Jungle. Through guest interviews to bite-sized branding lessons; we cover all bases when it comes to aligning our lives spiritually, physically, and professionally for a new era of multi-hyphenate Not So CEOs.
Show more...
Business
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24. officehrs: How to Tell It's Time For A Rebrand
Not So CEO Talkshow
24 minutes 59 seconds
1 year ago
24. officehrs: How to Tell It's Time For A Rebrand

Ever feel like your brand just isn't hitting the mark anymore? In today’s officehrs segment, we tackle the signs that tell you it might be time for a brand refresh—or a complete overhaul. From declining sales and low social media engagement to messaging that’s all over the place, we cover the red flags that signal your brand is losing its spark.

We also explore strategies for auditing your brand’s health, updating your identity, and reestablishing brand resonance to reconnect with your audience.

SIGN UP for our Making the Brand Audit, a FREE interactive workshop in which we'll break down your brand's strengths and weaknesses with a fun, gamified experience. Whether your brand is winning or needs a revamp this workshop will help you pinpoint what’s working and what needs a little TLC.


Register for the Making the Brand Audit Workshop

lu.ma/8o5y1354


In This Episode We Discuss:

  • Why brand resonance matters in today’s market.
  • 13 red flags that signal it’s time for a rebrand.
  • How to audit your brand for alignment and relevance.
  • Common pitfalls to avoid when rebranding.


Chapters 0:00 Introduction

2:35 The Importance of Brand Relevance

4:16 Red Flags That Signal That It’s Time For a Rebrand

14:46 IRL Examples of Successful Businesses That Rebranded

15:38 A Guide on How to Approach a Rebrand

18:50 Common Rebranding Pitfalls


Get the Making the Brand Workbook HERE

Book a 1:1 officehrs session with Brittany of Not So CEO HERE

Subscribe to the Not So CEO newsletter The Paper HERE

Follow Not So CEO on Instagram and Tiktok

Not So CEO Talkshow
For the creatives in the space with style and grace, The Not So CEO Talkshow is from desk of CBO and Founder of The Idea Girl, Brittany Antoinette, who shares her trials and triumphs from freelancer to founder in the Concrete Jungle. Through guest interviews to bite-sized branding lessons; we cover all bases when it comes to aligning our lives spiritually, physically, and professionally for a new era of multi-hyphenate Not So CEOs.