In this episode of Not So Avg, Jordana Armstrong unpacks what it really means to drive social innovation—and why it’s critical for solving global challenges like climate change, inequality, and migration.

With experience spanning from Innovate Calgary to advisory roles in Maryland and D.C., Jordana brings a sharp, purpose-driven perspective on how community-led, integrated solutions can fuel real, lasting change.

💡 What You’ll Learn in This Episode:🌍 Why social innovation is the key to sustainable impact🏗️ How startup ecosystems and universities can better support changemakers🤝 The importance of diverse voices in economic development🔑 Jordana’s approach to leadership, mentorship, and defining success📈 The realities of navigating innovation across sectors and system.

This conversation is packed with insight for anyone building with purpose, leading with intention, or trying to create impact beyond the bottom line.

🎧 Listen now and explore what it means to innovate with heart and vision