Not Just Candle Talk: Burn the Rules. Build Your Legacy
Not Just Candle Talk
49 episodes
2 days ago
We break down why marketing is the oxygen of a business and how to build a system that compounds over time. We share strategy-first steps, content pillars, and the habits that keep momentum steady without burning out your team or budget. • marketing as connection before conversion • founder as chief storyteller and culture setter • employees and customers as brand amplifiers • strategy before socials and audience clarity • content pillars for consistency and trust • measuring performance and...
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We break down why marketing is the oxygen of a business and how to build a system that compounds over time. We share strategy-first steps, content pillars, and the habits that keep momentum steady without burning out your team or budget. • marketing as connection before conversion • founder as chief storyteller and culture setter • employees and customers as brand amplifiers • strategy before socials and audience clarity • content pillars for consistency and trust • measuring performance and...
Strategy Is The New Creative Edge: why planning is the practical framework
Not Just Candle Talk: Burn the Rules. Build Your Legacy
26 minutes
4 days ago
Strategy Is The New Creative Edge: why planning is the practical framework
We break down a practical framework to move from hustle to strategy, with five pillars, a weekly blueprint, and a 90-day plan creators can actually use. Along the way, we track market shifts, share Alex’s burnout-to-breakthrough story, and give you tools to measure what matters. • why planning beats improvisation in a fast market • five pillars: vision, audience, offers, go-to-market, operations • audience research and trend mapping for 2025 • designing an offer stack and pricing for value •...
Not Just Candle Talk: Burn the Rules. Build Your Legacy
We break down why marketing is the oxygen of a business and how to build a system that compounds over time. We share strategy-first steps, content pillars, and the habits that keep momentum steady without burning out your team or budget. • marketing as connection before conversion • founder as chief storyteller and culture setter • employees and customers as brand amplifiers • strategy before socials and audience clarity • content pillars for consistency and trust • measuring performance and...
