Skype’s new design makes waves around the Internet. Here we look into what are the reasons for redesigning applications and why this can go wrong. * Not invented here is now in English * The Verge: Everyone seems to hate the new Skype (https://www.theverge.com/2017/7/14/15970430/microsoft-skype-redesign-feedback) * Why go through a redesign: * Keep up with times, when platform guidelines change or new design ideas come into fashion * Rethink UX to make room for new features and functions * Give a face to under the hood updates * Why redesigns fail: with redesign there two groups of users that have vastly different interests that are difficult to balance * Those who have history with an app and expect to be able to continue leveraging their previous knowledge of the app * Those who look at the app with fresh set of eyes and compare it with competitors * With Skype Microsoft already backtracked some of the changes (https://blogs.skype.com/news/2017/07/13/building-next-generation-skype-together/) * Microsoft had already pulled successful redesigns in the past: new ribbon UI in Office 2017