In 2015, the minimum wage in Mexico was $4.

No, not per hour. 

Per day.

So when Melina Cruz Villafaña met Fernanda, an office cleaner, she learned of the harsh schedules that millions of Mexican women have every day:

1. wake up at 5am
2. commute three hours to Mexico City, the capital
3. clean officespaces or homes for an entire day
4. commute three hours back home and wake up a few hours later and do it all over again

It was Fernanda's conversation with Melina that inspired her to start Homely - a marketplace that connects cleaners and users to book safe, conveninient, and most importantly: fair cleaning services throughout Mexico.

But what started as a literal call center in 2015, dispatching different cleaners to different apartments in Mexico City, has transformed into a marketplace coordinating over 15,000 hours of B2C and B2C cleaning services per month throughout all of Mexico, with stories of social impact you'll have to hear to believe.