Psychology behind Product Placements

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Not for Sale: Psychology of Promotions

Dr. Akshaya Vijayalakshmi

7 episodes

1 day ago

This podcast is by marketing students of the Indian Institute of Management Ahmedabad (India) exploring various topics in advertising psychology.

Marketing

Business

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This podcast is by marketing students of the Indian Institute of Management Ahmedabad (India) exploring various topics in advertising psychology.

Marketing

Business

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Psychology behind Product Placements

Not for Sale: Psychology of Promotions

23 minutes 43 seconds

5 years ago

Psychology behind Product Placements

What is Product Placement? Why is it done? How is it done? Why does it matter? We explore the answer to all these questions in our podcast hosted by Rashi and Ritwik, featuring a very special guest, Abhishek Yadav who is the writer of the famous web series, Kota Factory.