Isn't it curious that humour when used right can immeasurably empower a message, but at the same time when taken beyond a line can completely backfire? In this podcast, we discuss the power humour can have in promotions, the theories of humour and the precautions one must take while attempting to use humour in such a way. This piece even features a stand-up comic with experience in advertising and a meme marketer to provide us with intriguing insights right from the horse's mouth!
Podcast by Amjad Rasheed, Kavya Gupta, Pranay Munda, Premnandhakumar K, Rakesh R, Roshni Rajendra, and Yadhu Gopal G