Use of colour is the most fundamental aspect of branding due to its ability to influence consumer behaviour. Most of the research on colour psychology is shrouded with pseudoscience, often causing marketers to choose colours arbitrarily. This podcast on the topic of colour will enable the listener to not only make wise brand-related decisions but also give their brand a new lease on life.

Podcast by Jitender Kumar, Sunita Metre, Akash S, Nihal S Amin, Avideep Gabhawala and Shambhavi Shinde