Not Creative is the podcast that flips the script on creativity. Hosted by Natasha Szczerb, Managing Director and Co-founder of BADBERRIES, and Jessie Tracy, CEO of Velocity Partners, it brings together voices from both sides—the 'creatives' and the 'not creatives' who make it all happen behind the scenes. We unravel how creativity really works, from the sparks of inspiration to the people bringing it to life. This isn’t your typical creativity podcast. Expect fresh perspectives and a whole new take on what it means to be creative.
In each episode, we dive into the minds of creatives, problem-solvers, and the people who prove you don’t have to wear the ‘creative’ label to shape brilliant ideas.
Let's get into it!
Hosted on Acast. See acast.com/privacy for more information.
Not Creative is the podcast that flips the script on creativity. Hosted by Natasha Szczerb, Managing Director and Co-founder of BADBERRIES, and Jessie Tracy, CEO of Velocity Partners, it brings together voices from both sides—the 'creatives' and the 'not creatives' who make it all happen behind the scenes. We unravel how creativity really works, from the sparks of inspiration to the people bringing it to life. This isn’t your typical creativity podcast. Expect fresh perspectives and a whole new take on what it means to be creative.
In each episode, we dive into the minds of creatives, problem-solvers, and the people who prove you don’t have to wear the ‘creative’ label to shape brilliant ideas.
Let's get into it!
Hosted on Acast. See acast.com/privacy for more information.

Why is imposter syndrom so common among creatives? In this episode of The Not Creative Podcast, we sit down with graphic designer Jimmy SK Leung to unpack the benefits and the frustrations of being creative and how those around us influence our work.
We talk about:
- The tension between art and commercial demands
- How collaboration (and conflict) can make or break a project
- Why focusing on awards can lead to hollow ideas
- The need to be braver (and how we can push for that in our clients)
Creativity isn’t just about big ideas. It’s about navigating people, expectations, and risk.
Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.
Listen to the full podcast wherever you get your shows.
Hosted on Acast. See acast.com/privacy for more information.