Not Creative is the podcast that flips the script on creativity. Hosted by Natasha Szczerb, Managing Director and Co-founder of BADBERRIES, and Jessie Tracy, CEO of Velocity Partners, it brings together voices from both sides—the 'creatives' and the 'not creatives' who make it all happen behind the scenes. We unravel how creativity really works, from the sparks of inspiration to the people bringing it to life. This isn’t your typical creativity podcast. Expect fresh perspectives and a whole new take on what it means to be creative.
In each episode, we dive into the minds of creatives, problem-solvers, and the people who prove you don’t have to wear the ‘creative’ label to shape brilliant ideas.
Let's get into it!
Hosted on Acast. See acast.com/privacy for more information.
Not Creative is the podcast that flips the script on creativity. Hosted by Natasha Szczerb, Managing Director and Co-founder of BADBERRIES, and Jessie Tracy, CEO of Velocity Partners, it brings together voices from both sides—the 'creatives' and the 'not creatives' who make it all happen behind the scenes. We unravel how creativity really works, from the sparks of inspiration to the people bringing it to life. This isn’t your typical creativity podcast. Expect fresh perspectives and a whole new take on what it means to be creative.
In each episode, we dive into the minds of creatives, problem-solvers, and the people who prove you don’t have to wear the ‘creative’ label to shape brilliant ideas.
Let's get into it!
Hosted on Acast. See acast.com/privacy for more information.

What really goes into creative decision-making behind the scenes of TV? In this episode of the Not Creative Podcast, we talk with TV producer and commissioning editor Nick Lambon to explore the layered (and often misunderstood) world of creativity in television.
From explaining your job to your family to navigating egos behind the scenes, this candid conversation dives into:
- Why imagination fuels storytelling
- The art and agony of giving and receiving notes on someone's work
- How passionate people make great (but sometimes complicated) collaborators
- Why problem-solving is just as creative as writing a script
- The many invisible roles that contribute to producing TV shows
Whether you’re deep in the creative trenches or just curious about how TV gets made, this episode offers real insight and a lot of laughs into the strange world of TV production.
Follow us @NotCreativePodcast and subscribe for the rest of the season for more honest conversations about the real work behind creativity.
Listen to the full podcast wherever you get your shows.
Hosted on Acast. See acast.com/privacy for more information.