A Marketing and Small Business podcast. Interviews from leading Digital Marketing experts on many topics including Content Marketing, SEO, Social Media, Email Marketing and more. Listen now or download for later.
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A Marketing and Small Business podcast. Interviews from leading Digital Marketing experts on many topics including Content Marketing, SEO, Social Media, Email Marketing and more. Listen now or download for later.
Exploring Innovative Marketing Strategies with Mona Kinal
Not Another Marketing Podcast
1 year ago
Exploring Innovative Marketing Strategies with Mona Kinal
This week on Not Another Marketing Podcast I'm chatting with Mona Kinal the CMO of G2A, the world’s largest global marketplace for digital entertainment. We're delving into often overlooked marketing channels and strategies.
We chat about Web3 and its implications for modern marketing, emphasising out-of-the-box thinking in brand positioning and customer journey enhancement. Mona describes G2A's brand strategy, utilising brand archetypes like 'The Explorer' to differentiate and engage in the digital entertainment realm.
A lot of the chat is about exploring various marketing channels beyond the conventional ones, including the effectiveness of partnerships in e-sports, education, and traditional sports sectors to broaden outreach and engagement.
Connect with Mona
https://www.g2a.com
https://www.linkedin.com/company/g2a-com/
https://www.linkedin.com/in/mona-kinal-51255163/
Not Another Marketing Podcast
A Marketing and Small Business podcast. Interviews from leading Digital Marketing experts on many topics including Content Marketing, SEO, Social Media, Email Marketing and more. Listen now or download for later.
