A Marketing and Small Business podcast. Interviews from leading Digital Marketing experts on many topics including Content Marketing, SEO, Social Media, Email Marketing and more. Listen now or download for later.
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A Marketing and Small Business podcast. Interviews from leading Digital Marketing experts on many topics including Content Marketing, SEO, Social Media, Email Marketing and more. Listen now or download for later.
Digital Marketing’s Creativity Crisis – Exploring solutions with Deirdre McGlashan
Not Another Marketing Podcast
1 year ago
Digital Marketing’s Creativity Crisis – Exploring solutions with Deirdre McGlashan
In this weeks Not Another Marketing Podcast, Deirdre McLoughlin, CMO at BrandGuard, an AI-powered brand governance tool, discusses the role of creativity in digital marketing and the potential impact of AI.
Deirdre highlights how contemporary design trends have led to a reduction in digital creativity, particularly the impact of standard responsive web design.
We chat about the potential of Ai to enhance creativity by providing endless resources for inspiration, suggesting hints for ideation, and even automating the production of variations. However, Deirdre also warns against the reliance on unchecked AI, and the need for brand governance in ensuring the produced content remains true to its brand.
Connect with Deirdre
http://brandguard.ai/
https://www.linkedin.com/in/deirdremcg/
Not Another Marketing Podcast
A Marketing and Small Business podcast. Interviews from leading Digital Marketing experts on many topics including Content Marketing, SEO, Social Media, Email Marketing and more. Listen now or download for later.
