What happens when your LinkedIn profile photo is a cropped wedding shot and your resume reads like a grocery list of job duties?
Resume writing expert and personal branding strategist Michele Lando has built her business helping professionals articulate their value and present the best version of themselves to uplevel their careers. Her mission: build confidence, empower people to celebrate their wins, and help them communicate their worth effectively.
Michele shares her journey from Nordstrom sales floor (where she planned company takeover) to founding Write Styles, named after her grandfather's sunglasses business and his advice: "You can do anything you want as long as you understand the business behind it."
In this episode, Michele reveals:
Why most people can't see their own accomplishments
The top three LinkedIn photo mistakes that scream "amateur"
How to use AI strategically without accidentally lying on your resume
Why cover letters still matter and what hiring managers want to see
The trick to decoding Applicant Tracking Systems through keyword optimization
The "friend test": if your friend did what you did, you'd celebrate them—so why not yourself?
How to customize resumes without burning out
Whether you're job hunting, career pivoting, or just trying to get better at talking about your accomplishments without feeling gross, this episode offers practical strategies for authentic self-advocacy in professional settings.
Links + Mentions
• Write Styles - Michele's personal branding and resume writing company (https://writestylesonline.com/)
• Michele Lando on LinkedIn - https://www.linkedin.com/in/michelelandoburns/
• Write Styles on Instagram - @writestyles
Follow us!
Website: notall.biz
LinkedIn Page: Not All Business
YouTube: @notallbusiness
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