My guest today is Luke van der Waals. Luke manages the North American offshore supply chain for SLB, a multinational oil field services company. Previously, he led digital transformation across SLB's global planning and supply chain operations. His focus has been on using technology to drive real-world impact, streamlining operations, embedding sustainability, and rethinking how data and automation can be used to build more resilient, efficient systems. In his spare time, Luke produces the in...
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My guest today is Luke van der Waals. Luke manages the North American offshore supply chain for SLB, a multinational oil field services company. Previously, he led digital transformation across SLB's global planning and supply chain operations. His focus has been on using technology to drive real-world impact, streamlining operations, embedding sustainability, and rethinking how data and automation can be used to build more resilient, efficient systems. In his spare time, Luke produces the in...
Ralph Burns: AI and the Future of Digital Marketing
Not a Threat: Building the AI-First Future
36 minutes
1 year ago
Ralph Burns: AI and the Future of Digital Marketing
My guest today is Ralph Burns. Ralph is the Founder and CEO of Tier 11, a leading digital marketing agency that manages over $200 million in annual ad spend. Ralph is also the co-host of Perpetual Traffic, a digital marketing podcast with hundreds of thousands of monthly listeners. During our conversation, Ralph describes the evolution of the industry and some of the challenges he’s overcome whilst building his business and growing his team. We discuss the rapid adoption of AI tools within th...
Not a Threat: Building the AI-First Future
My guest today is Luke van der Waals. Luke manages the North American offshore supply chain for SLB, a multinational oil field services company. Previously, he led digital transformation across SLB's global planning and supply chain operations. His focus has been on using technology to drive real-world impact, streamlining operations, embedding sustainability, and rethinking how data and automation can be used to build more resilient, efficient systems. In his spare time, Luke produces the in...
