The urban-rural divide in health is a major public health problem in Nigeria. People living in rural areas are more likely to experience poor health, have lower life expectancy, and have less access to healthcare. For example, the maternal mortality rate in rural areas is twice as high as in urban areas, and the infant mortality rate in rural areas is 15% higher than in urban areas. This is due to a number of factors, including poverty, limited access to healthcare, difficult terrain, and social norms. Social norms can play a significant role in shaping health outcomes, such as the social norm in some rural communities that discourages women from seeking healthcare during pregnancy and childbirth. The podcast episode will explore the urban-rural continuum in Nigeria and discuss the challenges of bridging disparities in health with Dr. Shittu of Breakthrough ACTION Nigeria, Dr karaunmata, the Deputy Director public health and Disease Control from Kano state ministry of Health