In this episode of the Nordic Growth Podcast, host Oliver engages with Marcus Sheridan, a renowned speaker and author, to discuss the evolving landscape of sales and marketing. They delve into the importance of building trust with customers, the impact of AI on SEO and content creation, and the necessity of merging sales and marketing into cohesive revenue teams. Marcus shares insights from his latest book, 'Endless Customers', emphasizing the need for businesses to adapt to changing buyer behaviors and the significance of transparency in pricing and communication.

takeaways

• The importance of focusing on existing customers rather than just acquiring new ones.
• Trust is fundamental to sales; it's not just about the product.
• AI is reshaping how businesses approach SEO and customer engagement.
• Content creation must evolve to meet the demands of modern consumers.
• Transparency in pricing can significantly enhance customer trust.
• Self-service tools are becoming essential for customer engagement.
• Video content can address customer fears and improve conversion rates.
• Businesses must be willing to show what competitors won't.
• Personal branding is crucial in building trust with customers.
• Revenue teams that merge sales and marketing are the future of business.

Chapters

01:52 Marcus's Journey and the Birth of Endless Customers

05:50 The Trust Gap in Sales and Marketing

10:41 The Evolution of SEO and AI's Impact

16:10 AI and Trust: The Future of Business

21:55 Content Creation in the Age of AI

27:49 Tactical Approaches for Modern Sales and Marketing

49:41The Role of Revenue Teams in Business