Insurance has traditionally been a paper heavy business loaded with regulatory burdens that have made insurers slow in the uptake of transformation. It is no surprise that amongst the disruption of financial services, insuretech solutions have not yet taken centerstage in the way many other fintech innovations have.We sense that’s about to change. We recently had a revealing conversation with Lars Bonde, COO at Tryg, the largest insurance company across the Nordics, to understand how Tryg is adapting through digitalisation. In this conversation we discuss how Tryg has been working hard to empower customers to handle more of their insurance needs by themselves while living more sustainable lives. Learn how leaders in the industry are working with insuretechs and technology companies to create exciting new products that are more intuitive, flexible and innovative as the industry readies itself for hellbent disruption.