The stakes are really high with advocacy messaging these days, especially for nonprofits. Effective messaging is so critical to every aspect of engaging decisionmakers. At any point in the process, no matter where you are in your relationship with them, your messaging has to work. But we face a big problem. There's so much noise, there's so many reasons for decisionmakers not to pay attention to or engage with our messaging, that we can't afford to get it wrong. Today I’m focusing on th...
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The stakes are really high with advocacy messaging these days, especially for nonprofits. Effective messaging is so critical to every aspect of engaging decisionmakers. At any point in the process, no matter where you are in your relationship with them, your messaging has to work. But we face a big problem. There's so much noise, there's so many reasons for decisionmakers not to pay attention to or engage with our messaging, that we can't afford to get it wrong. Today I’m focusing on th...
How to Establish Yourself as an Expert in the Eyes of Decisionmakers
Nonprofit Power Podcast
24 minutes
1 week ago
How to Establish Yourself as an Expert in the Eyes of Decisionmakers
Have you ever been frustrated by a decisionmaker who doesn't acknowledge your expertise and therefore doesn't take your advice? Or have you ever hesitated to brand yourself as an expert? These may seem like two separate problems, but they're actually related. And if you've ever experienced either one, this episode is for you. I know so many nonprofit leaders who are otherwise totally confident, but if you ask them to declare themselves or present themselves as an expert on anything, the...
Nonprofit Power Podcast
The stakes are really high with advocacy messaging these days, especially for nonprofits. Effective messaging is so critical to every aspect of engaging decisionmakers. At any point in the process, no matter where you are in your relationship with them, your messaging has to work. But we face a big problem. There's so much noise, there's so many reasons for decisionmakers not to pay attention to or engage with our messaging, that we can't afford to get it wrong. Today I’m focusing on th...
