Join host David Pisarek and fractional CFO Stephen Newland for a practical deep dive on turning clean data into confident fundraising decisions.

Stephen, founder of Money Path, shares simple frameworks to calculate real ROI, value staff time, and use metrics like CAC and LTV to decide where to double down so your non-profit raises more while spending smarter.

In this episode of the Non-Profit Digital Success Podcast, you will hear how finance and marketing can work together to track campaigns properly, build dashboards that matter, and avoid the common pitfalls that waste budget, including misused Google Ad Grants.

Discover how to:

• Clean up your donor CRM and financial data so reports actually tell the truth

• Attribute results using separate landing pages, QR codes, and clear tracking

• Include staff time in true campaign costs, then compare channel by channel

• Use CAC and LTV to scale what works and cut what does not

• Spot when you need expert help for ads and analytics, before money is wasted

Whether you are a small shop wearing many hats or a growing team, this conversation gives you an actionable playbook to turn numbers into bigger donations and long-term donor value.

Tune in to “How to turn Data into Donations with Stephen Newland” and start making data-driven decisions with confidence. 💡