In our enthusiasm for generative AI we have forgotten that AI is fundamentally predictive.  In this episode of The Non Fiction Book Club, digital pioneer Mike Stopforth discusses the brilliant 2022 book, ‘Power and Prediction: The Disruptive Economics of Artificial Intelligence’ by Agarwal, Gans, and Goldfarb. We dive into the shift from generative AI to near-zero cost prediction, how decisions will split between judgement and prediction, why incumbents struggle with systems solutions, and Mike's experience wrestling with organizational adaptation to massive technological change.